As Christmas approaches, what kind of output is Nintendo expecting as far as production of hardware? How many Wiis are we going to be seeing at retail in November and December?
I can’t give an exact number for November and December. We had to make our final decision on how much to produce each month for the holidays back in the summer. It takes about five months for us to increase the actual monthly rate of production. We’re at a rate now worldwide of about 1.8 million Wiis produced every month, and that’s going to sustain itself until we get on top of this. We’re trying to make decisions on almost a weekly basis about which market to ship the product to, because in Japan it’s a big success, and same in Europe.
It’s almost an embarrassment of opportunity in terms of where to place those Wii hardware units.
Nintendo makes 1.8 million Wii consoles a month
Posted on Tuesday, Nov 20 2007 @ 03:20 CET by Thomas De Maesschalck