Posted on Tuesday, November 27 2007 @ 15:41 CET by Thomas De Maesschalck
Dell announced a deal to make its PCs, notebooks and other products available in 365 Carrefour Group stores in France, Belgium and Spain beginning in January 2008.
Plans also call for additional stores in more countries later in the year. Carrefour is one of the largest retailers worldwide.
Dell's relationship with Carrefour is the latest in a series of retail agreements aimed at reaching more consumers globally.
"We're delighted to have reached this agreement with Carrefour, which enables consumers to have greater access to Dell products in an environment where they can experience the look and feel of our products before purchasing," said Mark Ormerod, Vice President and General Manager, Consumer business for Dell's Europe, Middle East and Africa operations. "Beginning in January consumers in Europe will be able to call, click or visit to purchase award winning Dell products at great prices."
