Adobe and Yahoo to embed ads in PDF files

Posted on Monday, Dec 03 2007 @ 12:01 CET by Thomas De Maesschalck
Yahoo announced a deal with Adobe to put web ads in PDF files. Fortunately the ads won't interfere with the document or printing as they will appear on an adjacent panel.
The new service is being pushed by the Ads for Adobe PDF powered by Yahoo campaign, announced today.

While the ads may bring a bothersome annoyance to some previously ad-free documents, which had previously been free of advertisements, they may have beneficial effects as well. Scientific journals may elect to put their content online for free, subsidized by advertisement revenue. The benefits or merits of this are debatable, but many will feel that the more available information, the better.

The service is entering its beta phase. Adobe has announced Yahoo is its exclusive ad provider at least for the beta phase, but has not announced when the beta phase will end or if it will open up to other advertisers, such as Google.

All PDF content providers will have to do to participate is upload their documents to an Adobe/Yahoo portal and the documents will be retrofitted with embed ads and returned to the publisher. Adobe is designing APIs to simplify this process and make it extremely easy and convenient for content publishers.
Currently the service onlys upports text ads but Yahoo and Adobe plan to roll out graphical and rich media ads too.

Source: DailyTech


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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Re: Adobe and Yahoo to embed ads in PDF files
by Anonymous on Tuesday, Dec 04 2007 @ 03:45 CET
This marks the beginning of the end for PDF's. It'll take a while but they will eventually die because of this.