AMD Phenom to be marketed as a value part?

Posted on Wednesday, Dec 12 2007 @ 02:06 CET by Thomas De Maesschalck
FUD Zilla believes AMD is going to market the Phenom processor as a value part, just as it did with the Radeon HD 3800.
AMD has learned a lesson from ATI. If you don’t have the fastest chipset on the market, then you try to kick your competitor with a good price/performance ratio. Basically, that means you need to reposition your products.

AMD needs to find a sweet spot between profitability and a good price, and obviously it has to offer more for the price than Intel with its quad core Yorkfields. The 45nm Intel parts are a fierce competitor, but with the right strategy AMD might have a good chance.

It will re-launch with bug-free CPUs and send the message that Phenom will have a phenomenal price, and decent. but not phenomenal performance. AMD can state that, for the money, the performance is phenomenal. The company has a special team of experts that want to project the price/value image with the Phenom, and that is what they are doing as we speak.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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