Nintendo leaving $1.3 billion on the table

Posted on Wednesday, December 19 2007 @ 7:30 CET by Thomas De Maesschalck
Analysts predict Nintendo is leaving roughly $1.3 billion on the table because they aren't capable of supplying enough Wii consoles:
The unsated demand is costing Nintendo more than face. Estimates from industry analysts and retailers indicate that the company, which is based in Kyoto, Japan, is giving up $1 billion or more in sales in the ever-important holiday retail season, not including sales of games for those unbuilt consoles.

“It’s staggering,” said James Lin, senior analyst at the MDB Capital Group in Santa Monica, Calif., who estimates that Nintendo is leaving $1.3 billion on the table. “They could easily sell double what they’re selling.”

Between the Wii’s debut last November and this Sept. 30, Nintendo sold 13.1 million consoles. It ships 1.8 million a month worldwide — a third of those to North America — up from one million a month earlier this year.

When it comes to its planning, Nintendo says it has not done anything wrong.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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