Analysts predict Nintendo is leaving roughly $1.3 billion on the table because they aren't capable of supplying enough Wii consoles:
The unsated demand is costing Nintendo more than face. Estimates from industry analysts and retailers indicate that the company, which is based in Kyoto, Japan, is giving up $1 billion or more in sales in the ever-important holiday retail season, not including sales of games for those unbuilt consoles.
“It’s staggering,” said James Lin, senior analyst at the MDB Capital Group in Santa Monica, Calif., who estimates that Nintendo is leaving $1.3 billion on the table. “They could easily sell double what they’re selling.”
Between the Wii’s debut last November and this Sept. 30, Nintendo sold 13.1 million consoles. It ships 1.8 million a month worldwide — a third of those to North America — up from one million a month earlier this year.
When it comes to its planning, Nintendo says it has not done anything wrong.