Picture yourself as a new gamer. You just bought a Wii. You’re willing to buying more games for it, but how do you know what’s good? You’re not actively pursuing the idea of buying a new game, because your life was perfectly fine before you even bought the console – but you’re open to it.
Maybe you’ll check on the Internet, but you don’t know the difference between IGN and wiidudesftwlol.com. You don’t have a brand you can trust. You see a commercial on the TV for a new game. Crammed into a fifteen second spot, it all looks a bit complicated. Better to stick to Wii Sports, eh? End.
The one thing that TV is better than the Internet at is positioning. TV invented Prime Time. Sure, the net has advert placement, but nothing beats having a glowing box in your living room that mercilessly plays a particular kind of programme with a particular kind of advertisements at a particular time of day without your consent. You just give in to it. Yes, TV has options, but they’re still incredibly limited compared to the net. On the whole, the TV audience just accepts it.