A new report by Gartner estimates $3.2 billion was last this year to phishing:
Overall loss per incident fell (to $886 from $1,244 lost on average in 2006) but the numbers of individuals who fell victim rose quite sharply from 2.3 Million in 2006 to a staggering 3.6 Million. Though online portals Paypal and eBay remained the most spoofed brands, it appears phishers are getting more creative utilizing fake electronic greetings cards, foreign businesses, and charitable organizations in their attacks on consumers. Furthermore these criminals are increasingly targeting debit card and banking credentials rather than credit cards, because the fraud protection mechanisms there are far weaker, according to a study done at The University of California at Berkeley.
Gartner's own survey conclusion indicates they see no easy way out for consumers, short of better filtering technologies applied at the email provider and ISP level. We see things differently.