Fujitsu to exit display market

Posted on Saturday, Dec 29 2007 @ 08:10 CET by Thomas De Maesschalck
Fujitsu announced it will cease its activity in the display market:
The Visual Display Division of Fujitsu General Limited has focused its efforts in the PDP category primarily in overseas markets. The focus of our marketing was high-end value added products, and our marketing direction was to concentrate on the Custom AV market specializing in advanced AV systems and high end custom installations in North America and the United Kingdom. During the past several years, the pricing and profitability of this segment has compressed beyond the point which our company could realize a satisfactory return on investment. We expect that this market situation will continue in the future.

In light of these conditions and the business structure of our company, we have decided that we will discontinue participation in the visual display business at the end of March, 2008 and concentrate our operating resources on our core business of heating and ventilation equipment instead.

We will ,as a system integrator, continue the visual display business for the domestic business route in Japan and continue to provide after sale service for visual display products after the March 2008 business closure.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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