Asus marketing and sales going to Singapore?

Posted on Monday, Dec 31 2007 @ 00:20 CET by Thomas De Maesschalck
DigiTimes claims Asus is going to relocate its sales and marketing operation to Singapore because of lower tax rates:
The relatively low tax rate in Singapore is drawing Asustek Computer, which is about to reshuffle its own-brand and ODM/OEM businesses, to relocate its sales and marketing operation to the region, according to company sources.

Following the announced spin-off of the company's own-brand business, Asustek is considering transferring the role of brand marketing to its Singapore subsidiary, Asus Technology Pte, leaving only R&D work to be performed at the company's Taiwan headquarters.

Many mid- to high-level management executives from marketing business units at Asustek have recently retired only to be rehired on behalf of Asus Technology Pte, the sources revealed. The associated cost of these "retirements" are expected to reflect in Asustek's financial records in 2007, they added.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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