ASRock unveils its first high-end motherboard

Posted on Thursday, Jan 03 2008 @ 02:02 CET by Thomas De Maesschalck
ASRock has unveiled the 4Core1600P35-WiFi+, the company's first motherboard designed for the high-end market. This board uses the Intel P35 chipset and features build-in WiFi support:
In addition to solid capacitors and overclock control software, the motherboard features the Realtek ALC890 chip for sound, and also built-in IEEE 802.11g.

ASRock is also planning to soon launch motherboards adopting Nvidia's nForce 650i and 680i chipsets, according to the company.

Although the new product lines mean that ASRock has begun to step into Asustek Computer's motherboard market, the two will not become competitors, and instead will cooperate with each other. ASRock will continue to focus on the entry-level market, while mid-range and high-end products will account for 30% of the company's total motherboard shipments, noted Sterling Wu, president of ASRock.
Wu says ASRock is trying to raise the average selling price of its motherboards and will aim to deliver a better price/performance ratio.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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