NVIDIA came up with a new marketing initiative called "Additive Brand" strategy. DigiTimes writes the green graphics giant wants to use their new Hybrid SLI technology to increase the rate of motherboard and graphics card bundling by OEM makers:
Nvidia Hybrid SLI technology is based on the company's GeForce GPUs and SLI multi-GPU technology. Hybrid SLI enables Nvidia motherboard GPUs to work cooperatively with discrete Nvidia GPUs when paired in the same PC platform. Hybrid SLI provides two new technologies, GeForce Boost and HybridPower that allow the PC to deliver graphics performance for today's applications and games when 3D graphics horsepower is required, or transition to a lower-powered operating state when not, according to Nvidia.
Under the Additive Brand strategy OEM makers who bundle an Nvidia motherboard with one of the company's graphics cards using GeForce Boost technology, will be allowed to state the graphics card specification of the system based on the potential performance of the combined IGP and discrete card. So, for example, an nForce 780a motherboard bundled with a GeForce 8500GT graphics card may be marketed as a GeForce 8600 system, or a GeForce 8400GS as a GeForce 8500, noted the sources.
The strategy will mainly focus on the OEM market, as there is typically little bundling in the channel market, added the sources.