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Asus to target mainstream US notebook market

Posted on Monday, January 14 2008 @ 01:42:59 CET by

DigiTimes heard Asus will try to boost its marketshare in the mainstream notebook market by cutting its prices by about $200:
Having already operated in the US notebook market for several years, Asustek, previously, placed its focus on marketing its high-end notebook series such as Lamborghini. Hsu said Asustek's ASPs from channel sales in the region average at US$1,400.

Hsu noted that Asustek has almost completed its first-phase of deployment in the US notebook market by establishing a clear brand. The company will initiate its second-phase deployment in 2008 where it will aggressively extend its presence to the US$1,000-1,500 notebook segments. A drop in ASP of around US$200 should be positive to spur corresponding sales, Hsu predicted.

Notebook shipments breakdown between consumer and business segments was 7:3 in 2007, according to Hsu.



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