Asus to target mainstream US notebook market

Posted on Monday, Jan 14 2008 @ 01:42 CET by Thomas De Maesschalck
DigiTimes heard Asus will try to boost its marketshare in the mainstream notebook market by cutting its prices by about $200:
Having already operated in the US notebook market for several years, Asustek, previously, placed its focus on marketing its high-end notebook series such as Lamborghini. Hsu said Asustek's ASPs from channel sales in the region average at US$1,400.

Hsu noted that Asustek has almost completed its first-phase of deployment in the US notebook market by establishing a clear brand. The company will initiate its second-phase deployment in 2008 where it will aggressively extend its presence to the US$1,000-1,500 notebook segments. A drop in ASP of around US$200 should be positive to spur corresponding sales, Hsu predicted.

Notebook shipments breakdown between consumer and business segments was 7:3 in 2007, according to Hsu.

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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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