The HD DVD front is striking back with price cuts:
Taking the holiday season sales based on promotional prices into full
consideration, these new manufacturer's suggested retail prices (MSRP) are
designed to meet the potential demand for HD DVD players in the U.S.
market. Effective on January 13, 2008 the MSRP of the entry-model Toshiba HD-A3
will be $149.99, the HD-A30, with 1080p output, $199.99, and the high-end
Additionally, customers get five free HD DVD movies with the purchase of any Toshiba HD DVD player:
Toshiba plans to execute an extended advertising campaign that will
further enhance consumer awareness of the benefits of HD DVD and drive
sales to retail among potential consumers. Advertising strategies will
include television, print and online media channels. Toshiba will also work
with its dealers and studio partners on joint marketing and promotional
initiatives to promote HD DVD. Current promotions include "The Perfect HD
Offer" - a mail-in offer allowing consumers to select five HD DVD titles
for free from a selection of 15 with the purchase of any Toshiba HD DVD
And also interesting is this big HD DVD sale from Amazon - they've cut prices of 84 HD DVD titles by as much as 40-50%.