HD DVD marketshare sinks to 7.47%

Posted on Wednesday, Jan 23 2008 @ 05:00 CET by Thomas De Maesschalck
Engadget writes Warner's decision to go Blu-ray had a devastating impact on the sales of HD DVD players. In the first week of January sales of HD DVD players accounted for 48.83% of the HD market but in the second week of this month it dropped to a measly 7.47%:
According to the latest NPD group report, during the month of December Blu-ray players held 60 percent of the HD media player market -- despite the fact that HD DVD players were considerably cheaper. While that might've helped Warner in its decision to go Blu, the move has definitely had a dramatic effect on player sales since. According to the same study the week after the announcement, Blu-ray players were able to grab 93 percent of the market, which puts the year to date (short, we know) share for Blu-ray players at 70 percent.


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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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