ECS to make higher-end motherboards?

Posted on Friday, Jan 25 2008 @ 03:11 CET by Thomas De Maesschalck
DigiTimes claims motherboard maker ECS will focus on more higher-end products this year.
Due to limited growth in the entry-level market, ECS has recently changed some of its PCB and port layouts to suit higher-end markets while also adding unique functions to its motherboards. With the changes, the company expects to grab a modest share in the mid-range and high-end markets.

Some channel vendors think that if ECS is serious about cutting into the higher-end market it will need to completely change its brand image to have a chance of competing with the other first-tier motherboard makers.

However, other vendors pointed out that ECS used to be the leading motherboard maker, and so if the company is aggressive over its R&D and management it could be possible for the company to win back its position in the high-end market.


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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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