DigiTimes writes the new RS780 IGP is boosting demand for entry-level processors in China.
AMD's entry-level CPU market share in China was between 40% to 50% before the launch of RS780 motherboards. But since the launch, sales have jumped to 60%-70%, noted the sources.
The strong sales can be attributed to the RS780's multimedia capabilities. AMD's decision to include its UVD engine as part of the chipset allows systems to playback DVDs and even high-definition video without the need for a powerful CPU.