PCApex have a new interview up with Mark Friga from FrozenCPU. It has been over 4 years since they last picked Mark's brain so we figured it was time to see what he has going on again. Mark tackles a number of topics concerning the modding industry including how premod products have affected sales of DIY modding kits and cooling trends for water vs air. Here is a snip from the interview:
"PC Apex: What do you think are the most common misconceptions you face from the general public towards your line of business? (e.g., Frozen CPU must make billions/are ripping me off/must have an aircraft hangar full of modded cases/should be able to sponsor my 4-man LAN etc.)
FrozenCPU: Ha Ha. Most customers are generally easy going and polite and generally understand that we are a business. However, some call our toll free number and want to play “Name Your own Price Hardware”. We expect that and we quickly explain to them that we are what we call a “boutique”. Our reseller ratings speak for themselves that we follow through with any issues customers may have. We are not a “fly by night” company. We have real people working here with real phone lines at a real place of business; not someone’s basement or garage. Once we explain that, they usually get the picture, that “no we cannot sell you the case you want for 1 dollar over what we paid for it. We basically offer too many services and have real staff on-hand to help our customers. You get what you pay for."