AMD, Intel, Microsoft and NVIDIA are teaming up to promote PC gaming:
According to Dean Takahashi’s blog on Mercury News, the major powers in PC technology will soon announce a fellowship amongst them called the PC Gaming Alliance. The reveal is said to take place at next week’s Games Developers Conference, and will include Intel, Microsoft, NVIDIA, AMD and several other computer companies.
The aim of the PC Gaming Alliance is to keep the PC as a viable and attractive platform for developers, and to remain competitive with the console industry.
This comes shortly after NPD revealed its data showing that PC game accounted for only 14 percent of retail game sales in 2007. NPD, however, did not track digital download or online subscription sales for 2007, a now considerable factor in the PC market. NPD announced recently that it intends to begin collecting information on game subscriptions for online games such as MMOs.