Intel has used the brand name Centrino for four generations of its notebook platforms including Carmel, Sonoma, Napa and Santa Rosa. Although the technology and specifications have continued to improve, the unchanging brand name has left consumers unable to identify the differences, which has also lowered recognition in the market.Intel is also working on seven 45nm small form factor (SFF) notebook processors, similar to those used in the Apple MacBook Air. Ultra-portable notebooks with Intel's SFF processors will be available in Q3 2008.
Notebook makers agree with Intel's decision, since they believe most consumers do not familiar with the specifics of each platform and codename. The new marketing strategy should give consumers the feeling of a tangible upgrade and will hopefully spur replacement demand.
Intel Montevina to be launched as Centrino 2
Posted on Monday, Feb 18 2008 @ 16:50 CET by Thomas De Maesschalck