YouTube released a free analytics service called YouTube Insight. This new application will give uploaders of YouTube videos more information about their viewers:
"Whether a YouTube video has 10 views or 10 million, people always want to know the same thing: Who's watching this? Where do viewers come from? How did they find my video?," YouTube, a unit of Google Inc said in a blog post.
YouTube had 269 million monthly visitors worldwide in February, up 84 percent from the same month a year ago, according to Web traffic measurement firm comScore Inc.
YouTube Insight tools provide aggregate data on viewer behavior for anyone who uploads their own videos to YouTube, as well as advertisers looking to place advertising on the site.
Previously, YouTube offered video creators basic tools for tracking how many comments viewers make on their videos, average viewer ratings and the ultimate ranking of a clip relative to all other YouTube videos. Insight provides context on where viewers come from and when viewers watched a video.
Advertisers themselves can use the tools to receive some basic measures of which sorts of videos they might run ads against, prospect for new marketing opportunities, and determine what return on their investments they receive.