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Intel to use channel strategy for Larrabee

Posted on Thursday, April 03 2008 @ 01:10:41 CEST by

The Inq heard some snips about the Larrabee from Pat Gelsinger. This GPU will include platforms that will directly compete with offerings from ATI and NVIDIA:
But it will be through a well established distie/add on board channel. Stephen Smith, a senior VP at Intel, said that two weeks ago.

He said that Intel has not announced any plans to recruit add in board partners, but when the discrete graphics cards arrive, the firm won't brand products as Intel and will take a channel strategy.

He said: "The first versions of Larrabee will be aimed at discrete graphics and we'll have a rich set of software tools for that architecture." That will include compilers supporting OpenGL and Intel will have workstation versions of designs. He said: "We've not announced any specifications," but Intel will have multiple partners to bring discrete graphics offerings to the market, he said.



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