By focusing on the high-end and mid-range markets, are you missing the opportunity to ship higher volumes of low-end systems?
We want Lenovo to be a company that can provide a full range of products, from top to bottom. But we should have different strategies in different markets. Outside of China, because our market share is still very low, we need to choose the right product segment to start. In China, where our market share is very high, we can cover a wide range of segments, from top to bottom.
How long will it take to expand the product line outside China, and push into those low-end product segments?
Until we have seen the success of the first step. We should start with mainstream and premium products, after we succeed in those areas we can consider other segments.
Quick chat with Lenovo's chairman
Posted on Friday, Apr 04 2008 @ 06:23 CEST by Thomas De Maesschalck