Apple hit with LCD panel colors lawsuit

According to the new suit, filed in a San Jose court Monday by Kabateck Brown Kellner, LLP, Apple is deceiving consumers by concealing that its new 20-inch iMac monitors are inferior to the previous generation’s and those of the new 24-inch iMac.

Specifically, the firm takes issue with a marketing claim from the Mac maker that both the 20-inch and 24-inch iMac are capable of displaying “millions of colors at all resolutions." While this claim holds true for the current 24-inch model and previous generation 20-inch model -- both of which display 16,777,216 colors on 8-bit, in-plane switching (IPS) screens -- the new 20-inch iMac display is said to be capable of 98 percent fewer colors (262,144).

"Apple is duping its customers into thinking they’re buying 'new and improved' when in fact they’re getting stuck with 'new and inferior,'" Brian Kabateck, Managing Partner of KBK, said in a statement. "Beneath Apple’s 'good guy' image is a corporation that takes advantage of its customers. Our goal is to help those customers who were deceived and make sure Apple tells the truth in the future."

While Apple describes the display of both the 24-inch and 20-inch iMacs as though they were interchangeable, KBK asserts that the monitors in each of the desktop systems are of radically different technology.

The new 20-inch iMac features a 6-bit twisted nematic film (TN) LCD screen, which the firm claims is the "least expensive of its type," sporting a narrower viewing angle than the display of the 24-inch model, less color depth, less color accuracy and greater susceptibility to washout.