Nintendo is going to bring out the big guns to promote its Wii Fit game. TG Daily claims Nintendo has set aside $40 million for the marketing and launch campaign of thi snew game.
In Japan, where Wii Fit was launched late last year, it has become one of the fastest-selling Wii titles to date. It has gained worldwide attention and is one of the most anticipated US Wii titles of 2008.
According to Wedbush Morgan analyst Michael Pachter in a New York Post story, Nintendo is planning a blockbuster advertising campaign for Wii Fit's stateside debut. He said that $40 million will be used to market the game in the US, and that four million copies of the game could easily be sold.