Nintendo's Wii Fit has a $40 million marketing budget

Posted on Monday, Apr 07 2008 @ 10:15 CEST by Thomas De Maesschalck
Nintendo is going to bring out the big guns to promote its Wii Fit game. TG Daily claims Nintendo has set aside $40 million for the marketing and launch campaign of thi snew game.
In Japan, where Wii Fit was launched late last year, it has become one of the fastest-selling Wii titles to date. It has gained worldwide attention and is one of the most anticipated US Wii titles of 2008.

According to Wedbush Morgan analyst Michael Pachter in a New York Post story, Nintendo is planning a blockbuster advertising campaign for Wii Fit's stateside debut. He said that $40 million will be used to market the game in the US, and that four million copies of the game could easily be sold.
Wii Fit will be released in the U.S. on May 19th.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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