Sony looks to 50% marketshare for Blu-ray by year-end

Posted on Saturday, Apr 12 2008 @ 18:00 CEST by Thomas De Maesschalck
Sony aims to increase the global marketshare from Blu-ray from 20% currently to 50% by the end of this year:
DVD and BD currently account for about 80% and 20%, respectively, of global demand for movie discs, Chubachi indicated. The new BD devices to be offered by Sony include models integrating an HD LCD TV with BD recording functionality, Chubachi pointed out.

Sony has relied mainly on the PlayStation 3 (PS3) to promote BD, and sales of the game console will increase along with the offering by top Hollywood studios of new BD movies, Chubachi noted. However, Sony will extend its BD promotion from the current focus on the PS3 and BD players/recorders to IT devices, Chubachi pointed out.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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Re: Sony looks to 50% marketshare for Blu-ray by year-end
by Anonymous on Sunday, Apr 20 2008 @ 02:18 CEST
lol- yea, right!

maybe in 3-4 years when the players are down to $200...