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HP and DreamWorks to make 1 billion color display

Posted on Friday, April 18 2008 @ 02:42:39 CEST by

HP and DreamWorks have been working on a new type of display that can offer 1 billion colors per pixel:
HP says that the technology improves upon today's widely used displays, which offer 24-bit color, making 16.7 million colors available per pixel. The company plans to raise the color display to 30-bit, which can offer 1 billion colors per pixel. The product is called the HP DreamColor display, and it follows a two-year collaboration with between the computer maker and the animation studio.

The display was announced Tuesday at the National Association of Broadcasters conference in Las Vegas.

HP is using display technology that incorporates a graphics card from ATI Technologies Inc., a company acquired last year by Advanced Micro Devices Inc., that supports 30-bit color displays. It also incorporates a new LED backlight technology in its LCD screen that makes blacks blacker and whites whiter, according to Jeff Wood, director of product marketing at HP.

Wood claimed that viewers will "see red like you have never seen before; blues and greens that just jump off the screen."
More info at ComputerWorld. The display will be released this summer for workstations but a version for consumers is also in the works.



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