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Video game sales up 57 percent

Posted on Sunday, April 20 2008 @ 00:21:08 CEST by

The video game market is definitely not in a recession. Numbers from research firm NPD indicate U.S. sales of video game hardware and software rose 57 percent in March year-over-year:
Sales of gaming hardware, software and accessories hit $1.7 billion in March, led by Nintendo Co Ltd's (7974.OS: Quote, Profile, Research) Wii console, which posted its biggest non-holiday month ever, according to market research firm NPD.

"You'd never know that the U.S. economy was under distress by looking at the video games industry sales figures," NPD analyst Anita Frazier said in a statement.

U.S. consumers snapped up 720,000 Wiis, driven in part by the release of Nintendo's critically acclaimed "Super Smash Bros. Brawl", which was the top-selling game with 2.7 million copies sold.

"We believe that 'Smash' both gives the core and current Wii owner another reason to love their Wii, and brings new people into the Wii platform," Cammie Dunaway, vice president of marketing for Nintendo of America, said in an interview.

Dunaway said Nintendo's ability to keep Wii in stock was improving as the company prepared for the arrival of two more titles, "Mario Kart Wii" this month and exercise program "Wii Fit" in May.



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