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Dell wants to reclaim global lead

Posted on Sunday, April 20 2008 @ 00:58:11 CEST by

Earlier this week BBC had a chat with Michael Dell about his strategy to reclaim the PC crown. Apparently some of Dell's work is already paying off:
He said his turnaround strategy for the firm was already bearing fruit.

He said sales were up 19% at the end of the year, having started the year falling at a rate of 11%.

In an interview in Venice, where he was explaining his new strategy to European customers, Mr Dell conceded that the company had missed out on the boom in supplying computers to home users - who make up just 15% of its revenues - because it was focused on supplying businesses.

"We were not really participating in some of the fastest growing areas of the industry, so we've reoriented the company to go after that."

Dell built its reputation and profits on just-in-time production of computers ordered direct by customers rather than sold through stores.

Now that model is being adjusted, he said.
Read more at BBC News.



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