AMD agrees with NVIDIA's balanced PC push

Posted on Sunday, Apr 20 2008 @ 12:45 CEST by Thomas De Maesschalck
The Tech Report had a chat with AMD Vice President of Advanced Marketing Pat Moorehead and heard the firm largely agrees with NVIDIA's emphasis on PC balance.
"Fundamentally, we agree," Moorehead stated. "We agree that optimizing for the visual experience is one of those areas that's important." According to Moorehead, AMD's recognition of the importance of graphics was one of the driving factors behind the ATI acquisition, and today AMD is "the only company that can deliver a balanced CPU, GPU, and chipset and benefit from it."

Despite AMD's interest in consoles, with AMD GPUs powering both the Xbox 360 and the Wii, Moorehead also thinks PC gaming is far from dying. Figures from Microsoft and the NPD Group suggest 70-80% of PC users play games on their machines, he explained, adding that PCs need to improve to accommodate those users. To help move things along, he told us, AMD provides PC makers with sample configurations that balance CPU and GPU performance.
Intel may not agree with this but it doesn't really come as a surprise that AMD supports NVIDIA on this one.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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