Samsung's Vice President of the Mobile Display Marketing Team Woo-Jong Lee said active matrix (AM) OLED display panels will become affordable in 2009:
Currently the biggest issue with mass-producing AMOLED panels is production costs, but Lee explained once a capacity of three million units can be achieved, economies of scale are reached and production costs become more manageable. Lee pointed out that Samsung SDI will achieve a production capacity of three million panels in 2009, up from a current capacity of 1.5 million panels. The company also expects to double its capacity again by the end of 2010.
Another issue AMOLED technology faces as it looks to compete with LCD and PDP technology in larges size applications such as TVs is power consumption, according to Korea based market research firm Displaybank. Currently OLED's driving voltage is determined by two processes – injecting and transferring an electric charge – both of which should be improved to improve the driving voltage for OLEDs, Display indicated.