DivX announced it has extended the DivX Certification program to digital TVs from brands such as LG and HP:
DivX is a high-quality digital video technology that allows consumers to create and watch content on the PC, living room and on the go. Over 100 million DivX Certified devices have already shipped worldwide from major manufacturers, including DVD players, mobile phones and gaming consoles. The company has extended its ecosystem into digital televisions with over 80 models certified from major brands such as LG and HP that allow consumers to easily play back their content via USB storage devices that plug directly into the televisions. Various models also enable content to be streamed directly from Internet services.
DivX is also working with leading chip providers such as AMD, Chips and Media, Broadcom, and Trident to extend support for DivX on digital television platforms. By working with these major chip providers, DivX continues to emerge as a prominent digital video standard with significant market presence for next generation entertainment across digital televisions.
“The market for televisions is changing rapidly as entertainment is increasingly consumed through digital formats and consumers begin to look for solutions that connect their living room with a high-quality digital experience,” said Kurt Scherf, Vice President, Principal Analyst, Parks Associates. “Given its steady adoption rate within this market, DivX is well positioned to capitalize on this shift and secure a significant share of the business.”