Speaking today at Samsung's South Korean office, Sukyong Hong, senior manager of overseas sales and marketing at Samsung, claimed that the company needs to ship 11 million laptops in 2011 in order for its notebook division to remain "sustainable".More info at PC Pro.
The Korean manufacturer currently enjoys 1.7% of the global laptop market, but will need to more
than triple that to 5.7% within three years to meet what was described in a presentation as a "minimum survival" volume.
"We should meet the target," claims Hong, explaining that a move into the US market and an as yet unnamed European country is expected to bring with it substantial sales growth.
Unusually for a notebook manufacturer, the company fabricates 80% of laptop components in-house, including hard disks, batteries, TFT panels and optical drives.
Samsung to launch notebooks in US
Posted on Sunday, May 18 2008 @ 03:15 CEST by Thomas De Maesschalck