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AMD talks about console-like PC brand

Posted on Tuesday, May 20 2008 @ 02:14:00 CEST by

ShackNews had an interview with AMD desktop gaming strategist Brent Barry about the firm's new AMD Game! initiative.
Shack: When you update the AMD Game! specifications every six months or so, will you modify the logo or the name? AMD Game! 2, AMD Game! 3, that sort of thing?

Brent Barry: No. It'll always be AMD Game! We looked at a couple of different ways that we could try to identify what you needed. One idea was essentialy to do an AMD Game! 1, AMD Game! 2, 3, 4, 5, 6, 7, 8 and keep going like that. Another one was to do AMD Game! 2007, AMD Game! 2008, AMD Game! 2009, those kinds of things.

At the end of the day, we decided all of those pieces ended up increasing complexity. We were trying to solve the simple problem of helping people to buy the right PC for gaming if they wanted to game. The direction that we've chosen is to make a simple program that can help people to quickly identify the PC on the shelf or in the store which is good for gaming today.
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