Asus sues Gigabyte over EPU accusations

Posted on Saturday, May 24 2008 @ 20:35 CEST by Thomas De Maesschalck
Asus announced it has filed a lawsuit against Gigabyte because the latter one accused Asus last week of misleading customers:
ASUS condemns the defamatory and false accusations raised by our competitor, Gigabyte.

Gigabyte, without a full understanding of ASUS´ engineering design and methods, has made false accusations against ASUS motherboards´ EPU features and the quality of ASUS´ motherboards´ components.

Also, in a press briefing presentation, Gigabyte used a photograph with blown-up (exploded) capacitors and led the audience to believe it was an ASUS product, to support its false allegations that ASUS uses questionable quality components. However, the image was found to be taken from a photograph of a VGA card manufactured by another vendor. The action of misrepresenting a third party product to be an ASUS product is truly defamatory and clearly outside the realm of decent competition.

ASUS takes pride in its innovations, which are measured against the highest standards in the industry at all stages of operation - from project development, engineering, manufacturing to service. Through a combination of the best quality-controlled components and processes, ASUS delivers state-of-the art technology breakthroughs to meet customers´ needs. Every breakthrough is the result of huge R&D engineering efforts.

Hence, while it is common to have competition among companies, the use of the above mentioned methods are defamatory and condemnable. ASUS deeply resents Gigabyte´s action. Yesterday (May 22nd 2008), ASUS has reported such acts to the Fair Trade Commission of Taiwan. Today (May 23rd 2008), ASUS has officially filed a lawsuit against Gigabyte for those defamatory acts.

The EPU features represent an integral part of the world´s first intelligent energy-saving motherboard which ASUS launched in September 2007. This technology incorporates a hardware EPU controller and the ASUS AI Gear user interface to provide the maximum system efficiency. The EPU controller dynamically regulates a wide variety of system parameters (such as CPU voltage, loadline, and frequencies) in response to real-time system loading. Furthermore, ASUS utilizes a unique clock controller, loadline monitor and CPU sensor to automatically determine the optimal system operating mode to achieve the best user experience in terms of both performance and energy saving.

We at ASUS reiterate our primary mission of continually creating new products and innovations with the highest standards and absolute integrity. ASUS will be posting the engineering data regarding the EPU features on the official websites for ASUS motherboard users' information(

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

Loading Comments