Sony PS3 to win the console war?

Posted on Sunday, May 25 2008 @ 22:30 CEST by Thomas De Maesschalck
CNET says it's still too early to conclude which console will win the current-gen console war, analysts believe the console landscape still has a lot of change to go. Take it with a grain of salt but some analysts believe the Wii will remain the best-selling console, until the PlayStation 3 takes the lead in 2012 or so. IDC analyst Billy Pidgeon believes the Xbox 360 will be the loser with sales of only just over 40 million by 2012.
In a report issued earlier this year, IDC analyst Billly Pidgeon projected sales numbers for the three next-gen consoles, through 2012.

Pidgeon suggested that by 2012, the PS3 will lead the pack, with more than 107 million units sold worldwide, while the Wii will be just behind, at nearly 107 million units.

In the shorter term, however, IDC suggested that the Wii is poised to be the dominant console, most likely overtaking the Xbox this year in total sales.

"Our forecast calls for the Wii outshipping the Xbox 360 and the PS3 through 2010," Pidgeon wrote.

To some, the big shock in Pidgeon's report is that the Xbox 360 will have fallen far behind by 2012, with just over 40 million units sold.

To Pachter, these predictions have the ring of truth.

"I think Microsoft has an image issue," said Pachter. "They've branded themselves as the hard-core gaming rig, and I just don't think that the hard-core audience is that big. Thirty or forty million, but not 120 million. I think they're going to keep capturing the hard-core, but they're never going to appeal to family, and Sony's always going to appeal to family."

Microsoft clearly disputes this conclusion.

Analysts also expect both Microsoft and Sony will cut their prices between now and the 2009 holiday season to boost sales. More info over here.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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