To solidify the ZUNE's position as a device with substance, Microsoft has carefully crafted a plan to introduce the product into Canada as a statement of a users preferences and tastes. As Craig Tullet, Microsoft Canada's ZUNE Group Manager said "Zune is about showcasing people's individual tastes and preferences and Zune Originals is yet another way for Canadians to personalize their experience". By creating this experience of originality and uniqueness, it is very clear that Microsoft is not going for the "new look, throw away the old one" strategy that Apple seems to take every year.
Read more at Futurelooks.
Originality is Key in Microsoft's ZUNE Strategy in Canada
Posted on Sunday, Jun 01 2008 @ 06:00 CEST by Thomas De Maesschalck