Yesterday there was a rumour that NVIDIA would put a $499 MSRP on the GeForce GTX 280 but new information from Expreview indicates that rumour was false.
The site says the MSRP at launch will be $649 for the GeForce GTX 280 and $399 for the GeForce GTX 260.
The web will be flooded with reviews once the press NDA expires on Monday, June 16th at 6:00 AM PDT and the GeForce GTX 280 will be available in volume on Tuesday. Unfortunately you'll have to wait until Thursday, June 26th to get your hands on a GeForce GTX 260.
In the weeks after the launch of these and AMD's new graphics cards you can probably expect some price cuts, word is going around that the GeForce GTX 260 may quickly drop $50 but I wouldn't count on a price war as AMD can't afford this if they want to get back in the green this year.
Use Disqus to post new comments, the old comments are listed below.
Re: GeForce GTX 280 priced at $649, GeForce GTX 260 $399 by Anonymous on Friday, June 13 2008 @ 21:09:42 CEST
That's fine for a "launch" price, but it won't last but a few weeks. The performance doesn't seem to be there for this price level, and past the first wave of "gotta have the newest thing now" this card is likely to languish on shelves.
Combine that with the launch and pricing of AMD's offerings and you'll watch prices drop fast. By August the 280 won't be over 499 and probably discounted less than that even. Remember that two 770's (which can run Crossfire on Intel boards just fine) are going to smoke a 280 like it can't imagine. They'll also offer DX 10.1.
So the 280 will drop a lot and the 260 won't go for more than the 770's, because it won't really outperform them.