Speaking at an investor meeting, Electronic Arts CEO John Riccitiello admitted EA had been torturing the NFS developers with rigorous 12 month development cycles:
Speaking at an investors meeting, Electronic Arts CEO John Riccitiello noted his disappointment with Need for Speed: ProStreet, and said that EA had been "torturing a very talented group of people" at EA Vancouver with rigorous 12 month development cycles reports GamesIndustry.biz.
Though Need for Speed: Most Wanted was a recent series highlight, newer games like Carbon and ProStreet were not received as well.
Electronic Arts attributes this to the fact that EA Vancouver had been producing a new Need for Speed game every single year for the past eight years. That changed last summer, when EA split the company into two teams, hired more people, and put both teams on two year development cycles.
Later this year EA will release Need for Speed: Undercover, Riccitiello claims this NFS game will be mission-based with a strong story.