Creative officially introduced its new Zen X-Fi and Zen X-Fi with Wireless LAN digital media players. These new players have a 2.5" LCD display, FM radio, microphone, a built-in speaker, SD memory card slot and X-Fi technology. Creative claims the X-Fi Crystalizer will restore the highs and lows to music during playback that were lost during the ripping to MP3, WMA or AAC formats.
The ZEN X-Fi and ZEN X-Fi with Wireless LAN provide a breakthrough in
sound quality for MP3, WMA and unprotected iTunes music with the X-Fi
Crystalizer, a proprietary audio technology developed at Creative's
Advanced Technology Center that restores the highs and lows to music during
playback that were lost during the ripping to MP3, WMA or AAC formats. This
allows you to listen to your music at a higher quality than was previously
possible on any MP3 player.
The ZEN X-Fi with Wireless LAN introduces a new way to experience music
in your home. The ZEN X-Fi's wireless LAN capability enables you to
wirelessly stream and download music from your PC to your player over your
wireless home network, and play it back with X-Fi audio quality. From the
living room to the patio, the ZEN X-Fi with Wireless LAN can access the
music on your home PC, which can be played through the built-in speaker, a
home speaker system, or even the TravelSound ZEN X-Fi docking speaker
system accessory, which provides room-filling X-Fi audio quality in a
portable speaker. You can also stream and download your video files in
supported formats and your photos directly to your ZEN X-Fi with Wireless
LAN from your PC. In addition, you can stream a variety of ZENcast(TM) and
podcast channels to the player.
"We're very excited to achieve this breakthrough of adding our X-Fi
audio technology to a ZEN player, setting the highest standard in audio
quality for portable music players," said Craig McHugh, president and COO
of Creative. "Some of the top recording artists in the music industry are
very outspoken about the poor quality of digital music. We addressed the
issue of the poor quality of digital music by inventing X-Fi technology,
which restores the quality of music that was lost during the digital
ripping process, and now for the first time ever we've been able to
implement this technology in a ZEN."
The ZEN X-Fi with Wireless LAN is available today in a 32GB model for
US$299.99, and a 16GB model for US$199.99. The ZEN X-Fi 8GB model which
does not include wireless LAN functionality will be available later this
month for US$149.99. The ZEN X-Fi docking speaker system will be available
later this summer for US$49.99.