Indie game developer Positech Games recently held a survey to learn why people pirate their games. They got lots of feedback and report most users said it was either to do DRM, high prices, games not worth paying for and a lack of digital distribution:
Cliff has thrown a well written and useful guide to the pirates he encountered up on the net, but in brief the pirates gave the usual excuses; DRM, too expensive, games aren't worth paying for and a lack of digital distribution.
He has now taken all that advice on board and started changing the way he designs and releases games to take it all into account.
How? Well, first of all, even though Cliff only used DRM in one of his games previously he has now promised never to use it again. He's also going to be releasing longer, more fully featured and more representative demos of all his games so that people can get a better feel for the game.
On top of that, Cliff is lowering the price on all his current games and considering how to reduce the cost of his unreleased titles. He's also begun investigating better ways of getting the games released in a digital format.
Most astounding of all though is Cliff's reaction to the complaint that his games aren't up to scratch, something which Cliff attributes mostly to the fact that he always knows his games will be pirated.
"My games aren't as good as they could be. Ironically, one of the things that reduces your enthusiasm to really go the extra mile in making games is the thought that thousands of ungrateful gits will swipe the whole thing on day one for nothing. It's very demoralizing."