NVIDIA holds around 16 percent of the Intel chipset market, according to a report by FUD Zilla. The site claims Intel has more than 70 percent of the chipset market for its own processors while AMD still holds about 8 percent of the market.
This is a chipset and market share doomed to extinction and Nvidia hopes to capture some more of that market. In Q2 of 2008 Nvidia held around 16 percent of the total market which is a quite large number considering that Intel is in some 75 percent of world’s machines.
Nvidia doesn’t want to lose this and this is what this whole fight is all about. The only thing that Nvidia currently has and Intel doesn’t is SLI and once it loses the control over it, Nvidia’s chipset loses its mojo.