ThermalTake opened up a company blog with a mascot called Zoe:
Ever since Computex 2008 in June, 2008, many have been asking about this eye-catching "Goddess of Victory" at Thermaltake booth. Who is she? What’s her relation to Thermaltake's new products? Showing both the feminine tender sweetness with a bit of adventurous and courageous characteristics at the same time, this Goddess of Victory glows with her natural uniqueness.
In order to let everyone know more about the Goddess of Victory; Zoe, the ambassador of Thermaltake, has set up her own blog at: www.thermaltake.com/zoe. Not only will Zoe be sharing her everyday moods and funs in her blog, but she will also be interacting with everyone who visits and leaves messages for her. Moreover, if you are one of Zoe’s fans, you will also be able to see her public appearance schedule through out the world in all types of events; such as the World Cyber Game Grand Final in Cologne, Germany happening this November, Zoe will be representing Thermaltake as one of the major sponsors to this Olympic of E-Sports.
The decision of having Goddess of Victory as ambassador for the brand is another important milestone for Thermaltake. The Director of Thermaltake Global Strategic Marketing Division, Joseph Lin explained, “The young, healthy and fearless Goddess of Victory is unique, dynamic, and courageous, many of these characteristics match well with Thermaltake brand spirits. Zoe will not only be the best representative for Thermaltake, but she will create another great communication bridge between Thermaltake and the global PC DIY enthusiasts!”