ARS Technnica writes movie studios, retailers like Best Buy and industry giants like Intel, Microsoft, Philips and Sony formed a new alliance that puts the consumer in the middle. The goal of the new group is to enable consumers to play purchased digital content on any device or screen that the buyer owns:
We covered rumors of the alliance back in August, but the group launched officially on Friday. Friday afternoons are better for burying bad political news than for launching alliances that will (FOR THE FIRST TIME EVER) put consumers at the center of the universe, but the timing may be intentional. While the Digital Entertainment Content Ecosystem, a truly horrible name that should send shivers down the spines of the marketers who will be called upon to flog the group's technology, has grand plans for a "buy once, play anywhere" future, it doesn't have much to announce in the present apart from the name.
Mitch Singer, who has been CTO at Sony Pictures since 2006, will head up the effort. The goal is to allow purchased video content to play seamlessly on any device or screen that the buyer owns and to allow access to a "virtual library" of purchased content accessible from anywhere on the 'Net. According to Singer, video should become a buy once, play anywhere technology like CDs and DVDs.