SanDisk and EMI, Sony BMG, Universal and Warner Music announced a new physical music format dubbed "slotMusic". Consumers will be able to buy slotMusic microSD memory cards in retail stores, these cards will be pre-loaded with high-quality, DRM-free MP3 music of top artists.
slotMusic cards enable consumers to instantly and easily enjoy music from their favorite artists without being dependent on a PC or internet connection. Users simply insert the slotMusic card into their microSD-enabled mobile phone or MP3 player to hear the music – without passwords, downloading or digital-rights-management interfering with their personal use.
"slotMusic offers consumers an immediate, tangible, and high quality alternative to CDs and digital delivery," said Danielle Levitas, vice president, Consumer, Broadband & New Media, IDC. "This year, more than 1.2 billion mobile phones will ship globally, outstripping portable media players by nearly an order of magnitude - and this trend is accelerating."
slotMusic cards will be packaged with a tiny USB sleeve ensuring seamless interoperability with all computers – Windows, Linux and Mac. The upshot is that slotMusic will enjoy an unparalleled, pre-existing installed base at launch: hundreds of millions of multimedia-phones, virtually any computer with a USB connector and a growing number of in-car sound systems will be able to play slotMusic cards.
The MP3-based music tracks will be played back at up to 320 kilobytes per second (kbps), offering a high quality music experience for the MP3 format.
Musicians will find slotMusic cards offer a compelling new way to express themselves to their fans. With 1GB (gigabyte) of capacity, slotMusic cards can hold songs, as well as liner notes, album art, videos, and other creative content that an artist may choose. Consumers can also add their own content to a slotMusic card, creating a personal plug-and-play media library.