DigiTimes reports ASUS cut P45-based motherboard prices further to clear inventory and prepare for the launch of Intel's Nehalem.
Asustek's price cut is expected to have a significant effect on other first-tier motherboard makers since these makers are unable to follow suit and cut prices due to costs, and will be unlikely to outmatch Asustek before the end of this year, noted the sources.
Asustek commented that it decided to reduce prices in order to meet demand for P45-based motherboard among students.
ASUS and Gigabyte are expected to release their Intel X58 chipset based motherboards by mid to late October. Gigabyte will add SLI via the software licensing, while ASUS will use the nForce 200 SLI chip on one or more of its motherboards.