Nintendo America President Reggie Fils-Aime claims his firm will significantly increase the production of Wii consoles to ensure there will be enough consoles for the holiday season. Fils-Aime claims Nintendo plans to ship 50% more Wii consoles from October to December, while boosting shipments of the DS by 10%.
Supplies of the Nintendo Wii have been amazingly tight in the two years since its years. Many stores are constantly sold out of the console, although many gamers have been successful by visiting general retail stores like Wal-Mart and Target. Nintendo has increased production of the console dramatically in the first half of the year and the company sold 4.5 million Wiis from January to August, a 45% increase from the year before.
The shortage was particularly acute during the 2006 when it was launched just before Christmas and the 2007 holiday seasons. Some shoppers resorted to camping out at stores waiting for the next shipment.