ASUS seems to be holding up well in the harsh economic climate. The firm believes its new S101 fashion Eee PC will account for 10 percent of its monthly Eee PC shipments by year-end, while raising its notebook shipments goal for 2008. The firm even set goals to surpass Del in China and Lenovo in the worldwide market next year.
The S101 is expected to account for an average of 10% of Asustek's monthly Eee PC shipments by the end of the year, noted president Jerry Shen, adding that the company will ship 700,000 Eee PCs this month. Worldwide Eee PC shipments for the first three quarters of the year reached 3.4 million units, Shen revealed. Shen also stated that the company has no plans to make Eee PCs with panel sizes over 11-inch.
The company is optimistic about its performance in the fourth quarter, and has increased its shipments goal to 6.2 million units (notebooks only) and 11 million units (notebooks and Eee PCs), Shen detailed. Shen also revealed that the company has set goals to surpass Dell in the China market and Lenovo in the worldwide market during 2009.