TG Daily reports US users can now watch full-length TV shows on YouTube from shows such as Star Trek, Beverly Hills 90210, MacGyver and The Young and the Restless.
The full-length episodes will be available in traditional view as well as YouTube’s new “theatre view,” which seems to play upon the belief that people want fake curtains (and a ‘lights off’ gimmick) framing their online video watching. In addition, Google is playing around with a new advertising method, playing 15-second ads at the beginning of the video. Ads also roll in during playback and after.
“As we test this new format, we also want to ensure that our partners have more options when it comes to advertising on their full-length TV shows,” YouTube said. "You may see in-stream video ads embedded in some of these episodes; this advertising format will only appear on premium content where you are most comfortable seeing such ads."