Warner Bros announced an agreement with DivX to distribute titles in the high-quality DivX standard definition format:
-DivX, Inc. (NASDAQIVX) and Warner Bros. Entertainment today announced an agreement that will enable online retailers to offer Warner Bros. titles in the high-quality DivX® standard definition format in October 2008 and high definition format in September 2009 for playback on DivX Certified® consumer electronics devices.
The wide-ranging agreement covers all titles available for digital distribution in the Warner Bros. catalogue including current and back-catalogue major motion pictures and television programs. All titles offered in the DivX format are compatible with a variety of DivX Certified devices from major consumer electronics brands, including DVD players, Blu-ray devices, gaming consoles and more. The agreement allows retailers who sign additional agreements with DivX and Warner Bros. to offer Warner titles in the DivX digital media format.
“Using the DivX secure format is in keeping with our overall digital distribution strategy,” said Jim Wuthrich, Senior Vice President, Warner Bros. Digital Distribution. “The visual quality, security and widespread interoperability of the DivX format offers an excellent means for consumers to enjoy Warner Bros.’ content whenever and wherever they desire.”
“Warner Bros. offers an extremely compelling catalogue of premium, high-quality content enjoyed by consumers all over the world,” said Kevin Hell, CEO of DivX, Inc. “We’re very excited to work together to offer consumers premium content on any DivX device, from the PC to the living room and on the go.”