I'm not sure how much is true of this but according to FUD Zilla, NVIDIA is planning leave only six of its partners. The site claims only EVGA, PC Partner (Zotac), ASUS, MSI, Palit and XFX will be allowed to stay.
We don't know anything more than the list and it looks that Nvidia will announce this very shortly.
Everyone else who is not on this list will be cut off and this will make much better breathing space for the remaining six partners. At press time we don't have any more details than that.